What We Love About The Body Shop Sustainable Store
What better day to launch a new sustainable store than on Earth Day, right? And doing it by giving away 350 free plants, too! Well, that’s exactly what The Body Shop Malaysia did when they launched their first Activist Makers’ Workshop store at Sunway Pyramid, Petaling Jaya. Coinciding with Earth Day 2022, we found out during the launch that it truly is one sustainable store and here is what we love about it.
7 Things We Love About The Body Shop’s New Sustainable Store
We have to admit, the new sustainable store can be a little overwhelming with all its amazing features, but we love them all. Here’s what we love:
#1 That work of art
It may be located at the back of the store, but you can’t miss the epic work of art by multi-artists Nini Marini from even outside the store! Injecting her personal style of bright colours inspired by nature, Nini used plastic pegs made from recycled The Body Shop plastic packaging to create the mural. Inspired by the theme “climate change”, the artwork challenges us to change our patterns and move towards “closing the loop” for climate change. We have to say that the bright artwork really makes for great photos so be sure to snap a pic or two here when you’re at the store.
Meanwhile, twelve mini artworks by Sunway University School of Arts students – also inspired by climate change, used the same kind of pegs as well.
#2 It is an Activist Makers’ Workshop
What is an Activist Makers’ Workshop? Apparently it is an interactive store that encourages people to explore The Body Shop’s values and discover how – together – we can fight for a fairer and more beautiful world. The idea harks back to the founder of The Body Shop, Dame Anita Roddick, an activist who fought for children’s and women’s rights, animal rights, the environment, and social justice. The Body Shop is a brand that has always been responsible in how their products are created and manufactured, and using their business as a force for good. It’s great that they are sharing how they are practicing their values and how it can be practiced by anyone.
#3 The ACT Bay
The ACT Bay is where The Body Shop shares more about their values and activism. What’s great is that it’s all spelled out for you so you don’t have to stumble around trying to figure out what to do. Currently, you can pledge to do one of four things to be more sustainable:-
– To switch to energy-efficient appliances, reduce energy and your bills, too
– To consume less, waste less, and enjoy life more
– To reduce, reuse, repair and recycle as much as possible
– To green your commute, perhaps by riding a bike, carpooling, driving and electric vehicle or flying less
In future, this ACT Bay will be used to activate causes that are in-line with the values of The Body Shop including youth activism and female empowerment.
#4 Sustainable store fixtures
The store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimise its environmental footprint. Examples include a metal facade constructed in aluminium, which requires less energy production than other materials and is infinitely recyclable. The store also boasts worktop surfaces that are manufactured from 100% recycled material otherwise destined for the landfill.
#5 The refill station
The Body Shop is on a mission to use as little plastic as possible with aluminium refill bottles that can be cleaned and brought back to the store to be refilled from 12 of the brand’s best-loved shower gel, shampoo, conditioner and hand wash.
#6 The Body Butter Tower
One the most beloved The Body Shop products, The Body Shop body butters are displayed in full glory in a towering spinning rack. With an attached sink, you can test out different hand wash and shower gels before slathering on your favourite body butter or body lotion at this testing station.
#7 Recycled plastic products
The plastic pegs used by Nini in her artwork were produced by The Sea Monkey Project. The Body Shop works with The Sea Monkey Project to turn plastic packaging returned by customers to the stores into beautiful recycled products such as detangling combs, tube winder keys and soap dishes. How’s that for closing the loop? And we love that the products made go well with The Body Shop body care and hair care range as well, of course!
So if you’re looking to replenish your body care or beauty supplies and want to do that in a more sustainable manner, hop on over to The Body Shop at Sunway Pyramid. For those not living near the area, fret not as other outlets will soon be converted into this concept as well.
For more information, do go to www.thebodyshop.com.my.
Alea began her career as a Corporate Communications Executive before becoming a full-time content writer. Her recent projects include crafting articles for Convergence e-magazine by Malaysia Airports and Tropicana Magazine. She loves exploring various cultures around the world and be inspired by the beauty of nature. At Gadabout, Alea’s main goal is to make the readers’ days better through fun and interesting articles on travel and lifestyle.